José Luis Llovet

Who I am beyond Design

Who I am beyond Design

When I’m not in front of Figma, I’m probably out walking, throwing punches in the boxing gym, or planning my next beach escape.

"Working hard, staying curious, and remembering to push yourself"

AeroGuest - Product Designer & UX Specialist

September 2025 - Currently

Design System

Built AeroGuest's Design System from the ground up in Figma tokens, components, patterns and documentation, creating a scalable foundation that accelerated delivery across the entire product.

End-to-end Ownership

Owned features from discovery to developer handoff. Responsible for research, wireframing, high-fidelity design, and close collaboration with PMs and engineers to deliver user-centered solutions that balance business goals and technical constraints.

Cross-platform Experience

Designed responsive interfaces across web, tablet, and mobile ensuring consistency, accessibility, and a seamless guest experience regardless of device or context.

UX Research & Testing

Ran usability tests and synthesized findings into actionable insights, continuously improving the product experience. Translated complex user problems into clear, intuitive solutions grounded in real user behaviour, not assumptions.

Ownership

Drove design decisions independently within the product strategy, balancing autonomy with alignment, and pushing for quality from first sketch to final pixel.

Summary

As part of the Product Design team at AeroGuest, I contribute to developing intuitive and scalable solutions for a fully responsive app and web-app across mobile, tablet, and desktop. My work spans both UI and UX, helping reinforce product consistency and enhance the overall user experience.

My role

As a Junior Product Designer, I design new features and improve existing user flows to create a seamless and cohesive experience. I’m also building a Design System from scratch, defining components, patterns, and visual guidelines that ensure consistency, scalability, and design efficiency across the platform.

UI Functionality

I focus on translating complex requirements into clear, user-friendly interfaces. My work involves refining layouts, defining interaction behaviors, and ensuring that every component supports both usability and aesthetics. Through continuous iteration, I contribute to delivering a consistent and accessible interface across all features.

Full Responsive in Mobile, Tablets and PCs

Working in an agile environment, I ensure that all designs are fully responsive and optimized for mobile, tablet, and desktop. I collaborate closely with developers to test, adapt, and refine components, guaranteeing a consistent visual and functional experience across every device and resolution.

Ownership

Took full ownership of AeroGuest’s design system and key user flows, leading end-to-end UX improvements, ensuring platform-wide consistency, and delivering intuitive design solutions independently while collaborating closely with product and engineering teams.

Formalize - Product Designer

October 2024 - September 2025

Summary

Joined Formalize's Product Design team to help shape a complex compliance SaaS platform. My work spanned UI and UX, from building the design system from scratch to designing full user flows, always with consistency and scalability in mind.

My role

Worked across the full design lifecycle, taking ownership of features from early ideation to final handoff. I collaborated closely with developers and product managers to turn compliance-heavy requirements into intuitive, user-friendly interfaces.

UX Optimization & Problem Solving

Simplified complex flows and interfaces to better match real user needs. Identified friction points and proposed clearer interaction patterns that improved the overall experience without adding complexity.

Cross-functional Collaboration

Partnered daily with engineers and PMs in an agile environment, ensuring design decisions were grounded in both user needs and technical feasibility.

Efficiency & Product Value

Built a reusable component library that reduced design inconsistencies and sped up the team's delivery. Every component was documented to make handoff smoother and onboarding faster.

Summary

Joined Formalize's Product Design team to help shape a complex compliance SaaS platform. My work spanned UI and UX, from building the design system from scratch to designing full user flows, always with consistency and scalability in mind.

My role

Worked across the full design lifecycle, taking ownership of features from early ideation to final handoff. I collaborated closely with developers and product managers to turn compliance-heavy requirements into intuitive, user-friendly interfaces.

UX Optimization & Problem Solving

Simplified complex flows and interfaces to better match real user needs. Identified friction points and proposed clearer interaction patterns that improved the overall experience without adding complexity.

Cross-functional Collaboration

Partnered daily with engineers and PMs in an agile environment, ensuring design decisions were grounded in both user needs and technical feasibility.

Efficiency & Product Value

Built a reusable component library that reduced design inconsistencies and sped up the team's delivery. Every component was documented to make handoff smoother and onboarding faster.

NDB Technology - Product Designer Intern

NDB Technology - Product Designer Intern

Jan 2023 - May 2023

UX Research Applied to Real Contexts

My first real exposure to UX in a professional setting. I conducted research and analysis to identify usability issues and proposed improvements that directly shaped how the product was redesigned.

Rapid Redesign in a Startup Environment

Contributed to a full website redesign under tight timelines, learning to make fast, informed design decisions in an environment where speed and clarity mattered equally.

Multidisciplinary Execution

Beyond UI work, I created digital assets for marketing and social media giving me a broader understanding of how design communicates across different touchpoints and audiences.

Learning-Focused & High Ownership

Even as an intern, I took real ownership of my tasks within an international, cross-functional team. It was the experience that confirmed product design was the direction I wanted to pursue.

UX Research Applied to Real Contexts

At NDB Technology, I applied user-centered thinking to a live product in the energy tech sector. Even in the absence of formal research processes, I analyzed the platform’s structure, identified friction points, and proposed actionable improvements based on usability heuristics and team input. → What you gain: A designer who adapts UX principles to any environment—even with limited resources.

Rapid Redesign in a Startup Environment

Redesigned key sections of the company’s website under tight timelines. Balanced business goals with design constraints, proposing interface changes that improved clarity and trust without disrupting existing development flow. → What you gain: Someone who can make meaningful design impact even within early-stage product limitations.

Multidisciplinary Execution

In addition to UX/UI contributions, I worked on marketing visuals and content structure, helping unify the company’s design language across web and social channels. My role blurred the line between product and communication. → What you gain: A versatile designer who can support product, branding, and communication in one.

Learning-Focused & High Ownership

As a junior in a fast-moving environment, I didn’t wait to be told what to do. I asked smart questions, delivered independently, and proved I could contribute real value with little supervision. → What you gain: A self-driven designer who learns fast, owns tasks, and grows through every challenge.

Borrads - Web Designer

Borrads - Web Designer

September 2022 - May 2023

Project Planning & Web Architecture

Planned the structure of 6+ websites from the ground up, including sitemap creation and feature definition. Worked directly with clients to translate business needs into clear, goal-driven architecture.

UI Design & Front-End Implementation

Designed and developed full websites using WordPress, HTML, CSS, and JavaScript. Focused on clean, accessible UI with an emphasis on responsive performance and brand coherence.

Website Maintenance & Optimization

Maintained and updated a portfolio of 30+ live websites—ensuring stability, performance, and security. Handled bug fixes, design updates, and new content implementations.

Client Collaboration & Ownership

Communicated directly with small business clients in Spanish-speaking markets. Scoped needs, explained decisions clearly, and delivered on expectations with minimal oversight.

Project Planning & Web Architecture

Planned the structure of 6+ websites from the ground up, including sitemap creation and feature definition. Worked directly with clients to translate business needs into clear, goal-driven architecture. → What you gain: A designer who can align product vision with user journeys from day one.

UI Design & Front-End Implementation

Designed and developed full websites using WordPress, HTML, CSS, and JavaScript. Focused on clean, accessible UI with an emphasis on responsive performance and brand coherence. → What you gain: A hybrid UI designer and front-end thinker who builds fast and adapts quickly.

Website Maintenance & Optimization

Maintained and updated a portfolio of 30+ live websites—ensuring stability, performance, and security. Handled bug fixes, design updates, and new content implementations. → What you gain: Someone who takes ownership, follows through, and ensures quality post-launch.

Client Collaboration & Ownership

Communicated directly with small business clients in Spanish-speaking markets. Scoped needs, explained decisions clearly, and delivered on expectations with minimal oversight. → What you gain: A confident communicator who brings structure and autonomy to every project.

Project Planning & Web Architecture

Planned the structure of 6+ websites from the ground up, including sitemap creation and feature definition. Worked directly with clients to translate business needs into clear, goal-driven architecture. → What you gain: A designer who can align product vision with user journeys from day one.

UI Design & Front-End Implementation

Designed and developed full websites using WordPress, HTML, CSS, and JavaScript. Focused on clean, accessible UI with an emphasis on responsive performance and brand coherence. → What you gain: A hybrid UI designer and front-end thinker who builds fast and adapts quickly.

Website Maintenance & Optimization

Maintained and updated a portfolio of 30+ live websites—ensuring stability, performance, and security. Handled bug fixes, design updates, and new content implementations. → What you gain: Someone who takes ownership, follows through, and ensures quality post-launch.

Client Collaboration & Ownership

Communicated directly with small business clients in Spanish-speaking markets. Scoped needs, explained decisions clearly, and delivered on expectations with minimal oversight. → What you gain: A confident communicator who brings structure and autonomy to every project.

Project Planning & Web Architecture

Planned the structure of 6+ websites from the ground up, including sitemap creation and feature definition. Worked directly with clients to translate business needs into clear, goal-driven architecture. → What you gain: A designer who can align product vision with user journeys from day one.

UI Design & Front-End Implementation

Designed and developed full websites using WordPress, HTML, CSS, and JavaScript. Focused on clean, accessible UI with an emphasis on responsive performance and brand coherence. → What you gain: A hybrid UI designer and front-end thinker who builds fast and adapts quickly.

Website Maintenance & Optimization

Maintained and updated a portfolio of 30+ live websites—ensuring stability, performance, and security. Handled bug fixes, design updates, and new content implementations. → What you gain: Someone who takes ownership, follows through, and ensures quality post-launch.

Client Collaboration & Ownership

Communicated directly with small business clients in Spanish-speaking markets. Scoped needs, explained decisions clearly, and delivered on expectations with minimal oversight. → What you gain: A confident communicator who brings structure and autonomy to every project.

Location

Aarhus, Denmark

167-169 Great Portland Street,

W1W 5PF

Phone number